The Brand.

Simple is smart.

pillars

Pillars

Fierce advocate for our client:

We do business with absolute transparency, period! We are in constant innovation to elevate the experience of real estate commerce and at greater value.

Empowerment:

An honest approach that is focused on empowering the customer. We create intuitive, fast and easy experiences that we ourselves would appreciate.

Trust:

The home is not just a home; it is the hub of a family. We recognize the importance of closing one chapter and transitioning to the next and we are grateful to be chosen as a service of this process. We feel so strongly about our duties that at any point you don’t feel we are living up to your standards, you are free to cancel at any time, no questions asked.

personality

Personality

The brand personality is our definition who we are as an organization, how we execute on our vision, the culture within our firm and lastly how well we treat our customers.

Helpful:

Never step out of the customers shoes and always see it from their perspective. Generously share our talents, time and knowledge with customers, coworkers, industry and partners.

Human:

Create experiences that would even impress us and a service we would want to use. Operate from a space of understanding that there’s a real person with real needs and wants; both ends
of any transaction.

Innovative:

Change Agents never rest and are manic in constant and never ending change; adopt or die. Find new ways of doing things, shape change, leverage technology and institute smart linear workflow to simplify everything we do to maintain the thought leadership and marketplace relevancy.

Vigilant:

Be obsessed with protecting what matters most to our customers so that we may be worthy of shouldering the responsibility of trust and confidence.

Courageous:

Be brave; disruptive business models will be challenged unfairly and push back by the status quo is expected. Accept the responsibility of change when removing barriers, acknowledge and correct mistakes, respect those who are resisting change and try to be sympathetic to their point of view, and lastly always do what is right. Character of an organization is more valuable than its accomplishments!

Experience

Experience

The brand experience defines our customers’ interaction with our company, its services, people and communications.

Exceptional:

Being exceptional is more than just a word; it is an impression. The difference between success and failure when leaving an impression of this degree is left in the details. The experience and interaction with our company should delight our customers by providing unrivaled quality of care and be willing to do the things that are not necessary but it is what we expect of ourselves; that is where exceptional lives. Expectations are not exceeded until you do things that are unexpected or not necessary but you do it anyway.

Vital:

The experience should meet our customers’ needs at every touch point by being essential, meaningful, thoughtful and relevant.

Effortless:

The experiences should make our customers’ life easier with greater transparency through our straightforward, friendly approach.

  • icon-phone 1-877-696-6848
  • icon-email hello@principalescrow.com
  • icon-location 65 Enterprise, Suite 465,
    Aliso Viejo, CA 92656